BBA LEADERSHIP INSTITUTE

The Edwin L. Cox BBA Leadership Institute, directed by Paula Strasser, provides leadership skills that are essential in the world of business. Through a required 3 hour credited course Cox BBA students learn important fundamentals in effective business presentation skills, business writing, team presentations, ethics/integrity, leadership styles, career management, and interpersonal communications.

While business education traditionally focuses on established classroom teachings, the Cox School of Business conceived the BBA Leadership Institute to take students beyond textbook theories and into real-life business situations. The classes are designed and facilitated by corporate adjunct faculty with guest business lecturers.

The BBA Leadership Institute assists students in enhancing personal and professional effectiveness as a student, as well as creating life long benefits for future careers. Students who actively participate in the BBA Leadership Institute understand the difference between those who lead and those who manage.

BUSINESS COMMUNICATIONS AND LEADER DEVELOPMENT

This course is designed to help students achieve professional success by becoming more effective communicators and leaders.  Specifically, the course seeks to improve students' career management, presentation, writing and interpersonal skills; enhance their ability to plan and manage projects in a team setting; and increase their understanding of contemporary business issues and their appreciation for the vital role that ethics, integrity, and trust play in leading a successful business.  The course offers a variety of instructional techniques, including lecture, class discussion, self-assessments, team projects, and simulations.  Students are evaluated on business presentations, writing, tests/quizzes, and other assignments.   Student teams are evaluated on a range of exercises, including group presentations and research projects.